WILMINGTON/CAPE FEAR
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Reach Cape Fear's most UPSCALE single-family homes!
RSVP reaches the top 50,000 owner-occupied homes in Wilmington:

• Total Homes:  320,000
• Total Owner-Occupied Homes:  210,000
• RSVP Circulation:  50,000
• RSVP Homes as a Percentage of Owner-Occupied Homes:  Top 23%
• Average RSVP Home Value:  $240,000
• Average RSVP Household Income:  $95,000
 
RSVP homeowners are:
• Primarily between the ages of 30-64 years of age
• Highly-educated earners; doctors, executives, business owners and professionals
• Affluent consumers eager to save money; 84% often or sometimes open the RSVP postcard deck*
 
*RSVP consumer survey, On Target Research, November 2012


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